Palace Sports & Entertainment Begins Third Round of Renovations at The Palace of Auburn HillsAug 21, 2013
AUBURN HILLS, Mich. – Palace Sports and Entertainment announced today that construction has commenced on the third phase of an overall capital improvement plan for The Palace of Auburn Hills that enhances the building’s reputation as one of the top sports and entertainment venues in the country.
Renovations include the completion of a three-year building-wide suite remodeling effort, an overhaul of the Coors Light Cold Zone – a public lounge space located on the east concourse, updates to The Palace Grill and Lounge areas, restroom upgrades and tunnel construction in Section 101 allowing for an additional direct access point to the arena level and nearby Courtside Club.
In addition, PS&E has reached an agreement with the Department of Justice to expand its commitment to accessibility and equality under the Americans with Disabilities Act (ADA) and improve opportunities for patrons with disabilities by adding significant wheelchair and companion seating and enhancing access to other areas of the Palace.
Detailed improvements include:
- Completion of all suite renovations (24 club-level and 29 concourse-level), including the construction of a “Party Suite” located on the club and concourse level
Suite Terrace upgrades that incorporate the installation of new seating, bar tops, carpet and glass dividers between each suite
New branding, signage, flooring and wall treatments inside The Palace Grille
Renovations and updates to The Terrace Club – a public gathering space located on the East Concourse
o Tunnel construction in Section 101 (a section of the retractable seats that will be removed and replaced) enabling access to two new arena-level ADA-compliant restrooms and the Courtside Club.
o Restroom renovations of 16 concourse-level and four arena-level restrooms with installation of new tile, lighting and partitions
o Construction of two new additional ADA-compliant restrooms on the arena level
o Enhanced accessibility in restrooms, restaurants, concessions areas and suites
“We are excited about completing the third phase of improvements to The Palace knowing it will enhance the experience for all of our patrons,” said Dennis Mannion, CEO of Palace Sports & Entertainment.
The current improvements complete a three-year improvement plan that included an updated West Atrium entrance, expanded Pistons locker room, newly developed entertainment complex and locker room area, a refreshed media work room and installation of an in-arena theatrical lighting system. Additional renovations included remodeling of the main concourse, Club West and the construction of Club 300 – a full-service open-air lounge with direct views of the playing court. Digital menu boards, fan-friendly WiFi capabilities and Twitter boards on the upper arena fascia all enhance the fan experience.
Since its opening in November 1988, the privately financed facility has maintained its position as a top arena with more than $117.5 million in upgrades and venue renovations. The current three-year improvement plan has been the building’s largest enhancement project since 2006 when the $30 million-dollar, 65,000 square-foot Comcast Pavilion was completed.
The Palace has been voted Arena of the Year eight times by Performance magazine, twice by Pollstar magazine and is listed annually among North America’s top-grossing arenas.