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Palace Sports & Entertainment (PS&E) announced today a corporate partnership agreement with Halo Burger, the iconic Michigan-based hamburger chain which originated in Flint, MI. The completed deal marks the first professional sports partnership for Halo Burger. Terms of the agreement were not disclosed.
“We are thrilled to partner with a Michigan-based company like Halo Burger to bring a distinct taste of Michigan to The Palace,” said PS&E and Detroit Pistons President & CEO Dennis Mannion. “We look forward to working together in ways that will elevate our brands and provide new food options for fans.”
Halo Burger will operate a newly designed concession stand in the North Pavilion of The Palace during all Pistons games and Palace events. Additional sponsorship elements include signage in the North Pavilion, advertising on the official team website, www.pistons.com, and in-game radio advertising on the Pistons flagship station, Detroit Sports 105.1 FM.
Halo Burger is one of the oldest hamburger chains in the United States and originated in Flint, MI in 1923. Originally called Kewpee, the company served its first hamburger out of a “boxcar” style wagon on Harrison St. in downtown Flint. The award-winning burgers are made with fresh, never frozen beef, pressed on a searing hot grill to give it just the right amount of char. Halo Burger has served Michiganders and visitors for over 90 years.
“A Halo Burger concession stand at the The Palace is like a dream come true for our brand. Nothing says ‘Pure Michigan’ like The Palace, the Pistons, and great burgers,” said Chance Richie, CEO of Halo Country LLC. “We’re looking forward to working with the Palace and to serving Michigan’s best burger at all Palace events.”
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