Free Wi-Fi at The Palace of Auburn Hills

Taking Fan Engagement to the Next Level

Jul 19, 2013

AUBURN HILLS, Mich. – As thousands prepare to head to Beyoncé’s SOLD OUT Mrs. Carter Show World Tour at The Palace of Auburn Hills Saturday night, they’ll have immediate access to FREE, FAST, SECURE Wi-Fi at all concerts and events in the arena – no passcode needed.

Palace Sports & Entertainment has teamed with Ericsson to raise the bar of mobile engagement and provide unparallel WI FI network speeds with secure and reliable access and to enable maximum content delivery capabilities for fans attending Palace concerts, events and Detroit Pistons games. Verizon has also augmented wireless capacity at the venue with its Distributed Antennae System, or DAS, which complements the WI-FI network.

The Palace is an early adopter of Ericsson’s innovative technology designed specifically for high-density environments like the 22,000-seat arena:

  • • Optimally installed access points address fan requirements throughout the venue;
    • Network capacity can be adjusted in real-time based on the number of requests;
    • Capacity can accommodate Wi-Fi users at concerts, events and Pistons games.

“Ericsson’s end-to-end mobile broadband communications and entertainment solutions for stadiums and arenas provide a future-proof platform that supports Palace Sports & Entertainment’s commitment to taking fan engagement to the next level,” said Dave Park, Ericsson Head of Architecture, Wi-Fi Products. “Ericsson’s Wi-Fi, mobile and video technology leadership combined with our managed services expertise in high capacity, high profile venues and events is proving to be a real game changer for innovative sports and entertainment venues like The Palace of Auburn Hills.”

The innovative technology sets the stage for future live-streaming in the Pistons mobile app and the Palace Sports & Entertainment app coming this summer, allowing fans to connect to PS&E social channels, join our fan clubs, including the Blue Room entertainment affinity club, and receive special offers.

“Palace Sports & Entertainment prides itself on providing the best, innovative fan experience in the industry and our free Wi-Fi access enhances that,” said Dennis Mannion, PS&E President and CEO. “This collaboration with Ericsson combines the best of their technology with the best of our creative capabilities to thrill our fans."

TO CONNECT to FREE PALACE WI-FI: Smartphone users will simply select the network "Palace Wifi" providing instant access to, the mobile site, download the mobile app, special offers and more.

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About Ericsson: Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world. Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2.5 billion subscriptions. We are more than 110,000 people working with customers in more than 180 countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden.,,, and